What is a brand? A brand is more than the name, logo, font and colors that define a company. A brand is what people think of when they hear a company name, it is how a company is perceived, and it is based on the relationship a company has with its customers. What is branding […]
Google Keyword Planner – How to use the Google Keyword Tool It was the summer of 2011 and my parents wanted me to get a summer job. As an avid swimmer for the past 15 years of my life in addition to being Red Cross WSI and Lifeguard certified, I decided to teach swimming lessons […]
Buying an Annuity – What You Need to Know Imagine a scenario where Martha has saved $500K for her retirement. Martha puts her $500K into the stock market. The stock market crashes like it did in 2008 and like it has many times before. After the crash Martha has almost nothing to live on, even […]
How I Built a Digital Magazine Publishing Company from Zero to 1.3 Million Readers For years on end, I would dream of building an internet business. Stuck at a job I hated and seeing other people on the internet live the type of life I wanted to live, I had no clue where to begin. […]
What is being an extra like? Being an extra is a really unique experience, that requires a lot of patience. It is one of those bucket list activities that if you haven’t checked off yet, you really should. Especially if you’re an entrepreneur and have the freedom to set your own schedule so you can […]
Me after happily opening a small business bank account. Actually..this is me after moving into my dream apartment in Chicago.. but this also accurately represents how happy I was after opening separate business and personal bank accounts and credit cards. My advice to any business owner, no matter how small your business is: Open a […]
When you’re starting your own business, how do you go about choosing what type of company structure you should have? **This is a question you should ask your lawyer and tax advisors, not me, however feel free to read my own experience and thoughts to gain insight and questions you can use to ask your […]