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Buy and Sell Websites: Tips How & Where + My Case Study

Buy and Sell Websites

How to Sell a Website – Tips How & Where to Sell Your Website + How I sold mine. You can learn how to sell your site watching the video below or reading the rest of this article.

First things first, I am here to be a resource for you and if you are looking to sell a website send me an email, stacy@her.ceo.

I’m always looking to buy high traffic and/ors revenue generating websites, and I have a website investing email list who are also hungry and ready to buy websites. So if you have a site that gets traffic, or any type of revenue send me an email, stacy@her.ceo.

Starter Sites vs Established Sites

There are two types of sites you can sell, one is a starter site, which is one that you either custom make or that you’ve already made that has all the pieces in place. It has content and structure or is a custom site for someone, but it has no traffic and no revenue.

Depending on how you position it you can still sell it for a lot of money, especially if it’s a custom site for someone.

Th second type of site is one that has traffic and is making money already so it’s actually worth something on its own.

Personally, I only like to purchase the second type of site which is a site that already has traffic and already has revenue.

If you have a starter site you can always try to get it traffic and optimize it for SEO and other traffic sources and then if you start getting traffic or revenue you actually might be able to sell it for more than what you’ll be able to sell it.

Basically if you make a website and want to sell it, anything you can do to get more traffic to it or monetize it more fully will allow you to get a buyer more quickly and to sell it for a much higher price.

How to Sell a Starter Website

Sell on Motion Invest for Quick Cash:

If you choose to ignore my advice then you can still sell a site not getting any traffic. Motioninvest.com is one site that sells both websites that are earning a small amount of revenue and brand new starter sites that aren’t earning revenue. You can try contacting motion invest and selling your starter site, although I believe they prefer sites that do have some sort of monthly revenue.

Sell on a Facebook Group:

Another way to sell your starter site is to join website investing and passive income and retirement income facebook groups and once you establish a relationship with people in the group by helping answer questions and have value-add posts, you can post about your starter site that is ready to go and see if anyone is interested in purchasing it.

You’ll want to ask the group admins first if this is allowed or figure out a creative way to phrase it where it doesn’t seem like you’re selling anything but you’re still gauging interest if anyone wants it.

For example you could post, “I have this beautiful, 10,000 word, finance website, but I don’t know what to do with it. What do you guys think? Should I renew the domain or let it go or try to sell it somewhere? “ the beauty with this type of post is you’re not actively selling but if someone is super interested in your site they will reach out to you via DM and you can start a sales conversation there.

If you have a site that does have some sort of traffic or revenue then you have a lot more options to sell it.

You can email me, stacy@her.ceo and I can either make an offer on it or send it to my website investing waitlist to see if anyone there has any interest in buying it.

How to Sell an Established Website

How to sell a website that already has traffic and revenue:

Email Stacy@Her.CEO

The first thing you want to do is email me stacy@her.ceo, and we can start a conversation and see if there’s some way that I can either buy your site or help you sell it. As a first step, always I have a huge email list that always wants to even if it’s something I’m interested in.

List Your Site on a Website Selling Platform:

You can also choose to sell it on a website investing platform.

You can list your site to sell on Flippa which has a starter site listing fee of $15 or an established site listing fee of $49 PLUS a 10% sale success fee that goes down in a tiered structure for sites that sell for over 50K, you can also apply to sell your sit on Empireflippers.com they don’t accept all sites like Flippa does so you have to send in stat and revenue verification data and they have to choose your site to list on their platform.

When I went through the process of listing my website for sale on Empire Flippers they made me pay a $250 deposit that they ended up refunding when they didn’t choose to list my site for sale on their platform.

I’m not sure but I think they might refund the deposit after you sell your site but you’d need to check with them to verify how that works or even if they still collect that type of deposit because I checked their website and they don’t publicly post about requiring sellers to send in a deposit even though it was something I had to do. they also take a 15% success fee for any website that sells for under $1 million dollars which is quite hefty, and that also goes down in a tiered structure for more expensive sites.

I don’t have personal experience selling a site through any other platforms but you can also apply to sell your site at FEinternational.com, investors.club and quietlightbrokerage.com.

I ended up selling my site using a broker at Latonas.com.

It’s important to do your research for each platform to figure out the fees you’ll have to pay for listing and sale success fees as it differs by platform.

If you choose to sell on Flippa.com for example, they have $49 listing fee and then they take a 10% success fee of each sale, and that goes down as your site price goes up, like, the percentage that they take goes down so the number they take still goes up but the percentage will go down.

You can also sell your site on Empire flippers.com Flippa accepts every site that lists on it, Empire Flippers is more choosy and they’re going about your site and going to make sure it’s exactly what they want to sell to their audience. You might not even get accepted with Empire Flippers since they don’t accept all sites to sell.

Getting accepted by them is also not a a guarantee of a sale, although you’re going to get more visibility from listing on Empire Flippers, Flippa or any of the other site listing platforms because both of these platforms have a huge audience so there’s a really high chance that someone will want your site.

I was looking at EmpireFlippers.com and it says that out of all the sites they’ve approved, they’ve actually sold 89% of the ones that they’ve listed, so still your site could be in the 11% that doesn’t get sold.

Empire Flippers also makes you pay a $250 deposit when you list it which I think they say they refund after the sale or return of the site. I only know about the $250 fee because I went through the process of listing the site with them although I didn’t end up listing it on their platform, but I still had to pay them the $250 and then they refunded it when they didn’t approve my site for their platform. They actually don’t post about this fee publicly but I only know about it because I had to pay it when I tried to list with them.

They also take a 15% success fee which is pretty hefty it goes down if your site is over a million dollars in price, they take a pretty big success fee so that’s something you want to take into account if you can try selling it with a broker first that takes a lower success fee, you’re going to get to keep more of your total selling price.

It’s something I’d recommend listing all your options and then seeing the potential amount you could get for the site on the different platforms and start with the ones that have the highest potential and then apply for the ones that have lower potential.

Where to sell your website

There are many platforms and places you can sell your site. Here are a few you can research and try:

  • Her.CEO
  • Facebook Groups
  • Private Deals
  • Flippa
  • Empire Flippers
  • Latonas
  • FE International
  • Motion Invest
  • Quiet Light Brokerage
  • Investors.Club

My Experience Selling a Website

Latonas.com is where I actually ended up selling my site.

I had a very good experience in the sense they worked hard to sell my site and were very communicative and responsive. They also have a pretty big audience so I had a buyer within a few weeks, an interested buyer, so we got on a call and everything was great. After the call he made an offer and wanted to buy it.

We went through the process. The buyer put the money in Escrow and I transferred everything to him. We signed multiple airtight contracts. After I transferred everything to him he had everything he had the domain he had the host he had the database. He sends an email and says, “You know what, I just I can’t, I don’t want to do this anymore and I want to take my money out.” He got cold feet, and he said it was because the site didn’t comply with GDPR.

He said, “You need like a controller, someone to manage the data GDPR”. GDPR is very complex, however if you don’t think a website complies with GDPR, you probably aren’t going to be able to buy any website, because even Google has had the GDPR lawsuits and they’ve had to pay huge fines.

If Google has its huge team of lawyers and they weren’t even incredibly able to correctly, prepare for GDPR, any small website or any website on any listing platform is likely not even close to prepared for literally any GDPR lawsuit. At the end of the day, this person just got cold feet and wanted to pull out and they were trying to pin the blame on something so they chose GDPR. The takeaway here is that even if it didn’t have anything to blame it on they still could have pulled out of the deal.

The buyer was able to take their money out of escrow, and then I transferred everything back even though we had airtight contracts. It’s not worth it to get into a lawsuit over something like this – I’m not going to go after them with a lawyer to try to make them follow through with the transaction.

I guess it’s good to know that contracts, at the end of the day airtight contracts don’t have that much value. I mean if you take something to court I would guess that contracts have more value. It took a few more months to find another interested buyer.

This person did end up buying it for less than the already very low price I had originally put on it, and this buyer had tons of red flags. I shouldn’t have sold to that person and there ended up being issues later on which I won’t go into here.

At the end of the day I don’t regret selling the site however I do wish I had waited for a different buyer and went for a higher multiple.

Website Selling Takeaways

Takeaway 1: Choose a high-multiple broker with low fees

When selling my site I do wish I’d chosen a higher-end broker so I could have sold at a higher multiple.

Takeaway 2: Be Patient, there will be a buyer

I do wish I’d been more patient waiting for someone, or does that so I could have gotten a better purchaser who would have done more work on the site and not cause issues that we ran into later on, as well as a purchaser who was willing to pay a higher multiple take all those things into consideration when you’re selling your site.

In conclusion, if I could go back in time and give my old self advice before selling the site I would say, “Be patient, choose a higher end broker and work out the math on the different brokerages and platforms to see what makes sense for you to list your site, and just know that contracts aren’t really airtight until the money has been not just put in escrow but literally released from escrow.”

Comment below if you have ever bought or sold a site and your experience with your listing platform.

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